SEO Strategy London | What Is It & How It Can Help You

SEO Strategy

Trying to be successful in SEO without a strategy is like playing whack-a-mole, hoping that good organic results will happen to your website by performing random SEO activities & tasks.

SEO strategy is key to your business as it helps have a clear plan of action that is designed to achieve long-term results. Whether you are knowledgeable of SEO or not, putting a strategy together is not an easy task. Sometimes, getting someone else to share their inputs on your situation is the right thing to do in order to get perspective and analyse the bigger picture.

What is SEO Strategy?

An SEO strategy is the process of planning, outlining and implementing steps aimed to improve a website’s organic rankings and traffic. Having a strategy means having a clear plan of action with the intent to obtain a specific goal, in this case, to be successful in SEO.

What is SEO Strategy important?

Working to improve your SEO without a strategy in mind is time-consuming and expensive: like every other activity, a plan is what makes the difference between an organised and a messy approach to work.

How to develop an SEO strategy

In order to be in a position to create a strategy for a business, it is very important to understand as much as possible about the business, its market and audience:
The five steps outlined below are the ones I take into account before being in a position to develop an actual plan for my clients.

Understand the business values and USP.
Understand the target audience.
Assess the market where a business operates and its competition.
Evaluate the current SEO situation and existing strategy (if there is one in place).
Perform top-level audits of the business’ website, touching on all the 3 SEO pillars: technical SEO, on-page and off-page SEO.

The steps above help any consultant to absorb enough information about a business and its surroundings, in order to be in a position where to make informed decisions.

What does a strategy look like?

The format or template SEO consultants use to convey their message is not important in the ultimate scheme of things. What matters is the content of the strategy: the plan that informs a business’ next actions.
I like to work with businesses that understand the potential and limitations of SEO: SEO is not PPC, you cannot just switch it off and make it work – SEO is a long-term game that creates efficient & long-lasting success without relying on paid traffic.
Strategies help identify the topics of focus for your business for the next 6 to 12 months. Off-the-back of a strategy, I recommend developing an SEO roadmap, which is a key document that I use to keep business stakeholders informed on the strategy progress in a simple format.
A roadmap helps keep track of the work and reduces the risk of potential errors. It follows a simple calendar where activities are planned on a monthly basis, subject to their priority and the resource availability from the business that I am helping.

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