When doing my MSc at Imperial College, I realised Digital Marketing was going to be my career. I have been working in the industry since 2014 and I have had the luck to cover a lot of different jobs / skills over the years.

I started my career at iCrossing in PR & Outreach, where I would create and manage marketing campaigns that would increase my clients’ brand awareness and links back to their sites. I then moved internally to the SEO team, which turned out to the field where I would invest most of my career. I specialised in creating content strategy for my clients, with a strong focus towards on-page & off-page SEO. 

Showing a deep interest in PPC, I then moved to working very closely with Paid Search & Biddable teams, specialising in creating synergy between SEO and Paid channels for my clients. Working on Search as a unique channel and developing strategies that would incorporate both Paid and Organic became my bread and butter for over a year.

After 4 and a half years at iCrossing, I then joined Distilled as a consultant in July 2019, where I am currently employed at. Since joining Distilled, it has been great to learn from some of the brightest people in the industry.

I have significantly improved my technical SEO & account management skills, becoming a well-rounded consultant with a balanced knowledge of different channels and platforms. Since late 2019, I took a serious interest in CRO and I am getting more involved with it by the day. 

I have experience working with a vast type of websites and verticals: from Ecommerce to marketplace and listing sites – from clothing to insurance and banking verticals.