In August 2020, I had the pleasure to work with the leading SEO training platform in Italy, DeepSEO, founded by Marco Maltraversi in 2020. DeepSEO offers high quality SEO & digital marketing training to the Italian market, providing very comprehensive lessons which are delivered by some of the top professionals in the industry.

Find here the full programme.

I decided to deliver a 40-minute training session on the topic of PPC & SEO synergy, talking about how these two channels can work together to provide great search efficiencies and deliver a much more powerful performance for your site.

In this lesson, I leverage what I have learnt over the years in terms, providing tons of examples and new tactics developed in 2020.

For my fellow Italian SEOs out there: if you are interested in this training, and in DeepSEO in general, click on the button below: